The documentary "Alive Inside," partially funded by The Shelley and Donald Rubin Foundation, followed numerous visionaries in Health Care, including Dan Cohen, director of the non-profit organization Music & Memory.  Since the film's release and resulting publicity, Music & Memory has expanded it's institutional implementation of iPods from 56 nursing homes to over 4000 nursing homes.  "Alive Inside" is thrilled to be part of the success of Music and Memory.  

In "Alive Inside" M&M is the entity depicted in the Film doing the "Personalized Music Implementation."  

However, throughout the film music is shared independently by many people. M&M was not involved in the "Personalized Music" used in music venues, community dances, tribal celebrations, "at home" with some of the elders with dementia, and of course, the in-utero examples of music's effect on humans. This music is also "personal."

The Alive Inside Foundation is not involved in institutional implementation of iPods, staff training, nor does it serve the Healthcare market with iPods as Music & Memory does. Nursing Homes interested in implementing iPod programs may contact Music and Memory here.


The Alive Inside Foundation, and the filmmakers behind "Alive Inside" believe the present Eldercare system is deeply flawed and must profoundly change.   Nursing homes need much more than headphones and playlists- and we must change the way we as a culture experience life, connection and aging. 

In our opinion, the for-profit model of Eldercare is not healthy or functional on a mass scale. As elder populations expand, the system will become less functional.  The time has come to rethink Eldercare.  

Music and the Arts have been leading us since the dawn of our awareness. They ignite empathy, community and connection. At AIF we believe they have more to teach us than we culturally or institutionally allow.
believe we are all experts in music and connection and can ignite an "Empathy Revolution," create new visions for Communal Safety, Eldercare and Youth Education.  

Too long we have confused disconnection with safety.
We must change the way we face life and death- for the sake of our elders, our planet, our youth and ourselves.

If you are an Educator, School Administrator, Community Leader, Musician, or Volunteer deeply passionate about helping others and creating a new safety- please sign up here.  

Let's do more and become more at the same time!